itunes has been the dominant music/file application on Mac and Windows OS, and if a competitor is seriously thinking of crippling apple’s product, then he has to either pull the targeted customer from their apple addiction (the itunes), or simply use that addiction for his own advantage , and this is what BlackBerry is planning to do. Even though Blackberry Bold focuses more on its core communications features–e-mail, messaging, and telephony . RIM is also preparing a new application called Blackberry Media Sync that will allow you use Apple’s iTunes to transfer files to the phone.