It wasn’t so long ago the East End of London was synonymous with evil doing cockneys of the likes of Jack the Ripper. Now East Londoners face a new threat from er…lampposts.

British directory service 118 118 has taken it upon themselves to pad offending lampposts to help distracted texters from injury.

If the London trial proves successful(?) the next stop on the padded lamppost tour will take in Birmingham, Manchester and Liverpool.

No word yet if the lamppost padding will be trialled in the former colonies, but enjoy the video.