The recent launch of Nokia’s online Ovi Store has just pushed Nokia further into the software battle. The site launched recently to mobile users all over the world. Unfortunately North American access is not currently available, but AT&T is currently developing a version of the store to integrate with their service.

If you visit the store (http://store.ovi.com) on your browser or mobile you’ll see a multitude of media and applications available to download specifically for Nokia mobiles. So far the Audio & Video section is quite sparse but the applications look like there is some promise. If you register with the site you can select your mobile and filter applications available for your own phone.

This is a continuation of the trend of software on mobile devices. As the Apple iPhone has proved to us people are less concerned about with hardware and more concerned with software. The Apple iPhone can be totally out classed in the hardware category, even Nokia’s N86 8MP camera is just one example, people flock to devices like the iPhone because they can personalize it and have it doing what they want it to do.

Nokia is making the right move by following the trend and keeping themselves viable by not ignoring the mass cries for more customizability and more software. We can’t wait until it makes it over the pond.