German Carrier Offers Reduced Rates for Adspace

Tired of high mobile phone bills? Looking to reduce those text message fees? Are you German? If you answered yes to those questions (especially the last one), the German carrier E-Plus may have the solution for you.
Communications Tech Firm Alcatel-Lucent announced that they will be providing hardware to E-Plus to allow them to integrate advertisements into their mobile phones. Customers have the option to select service with advertisements for reduced service fees.
While further details about how the advertisements will be presented are not available this could be a great way for other carriers to offer more affordable plans to their customers. However if it becomes intrusive and disruptive you won’t likely be seeing people running to get 2 cents off of a text message while having to sit through a 20 second ad.
Hopefully they will come up with a solution that provides customer and advertiser with good service and simple advertising which doesn’t make you want to toss your phone in a lake.
[via GigaOM]


