Gadgets Sales to Flag, Confidence Lowest Since 2002
Words like subprime, Bear Stearns and capital ‘R’ Recession are being whispered around the water cooler but there’s fresh reason to worry about consumer confidence in the US of A according to research from Changewave.
With little expectation of improved economic conditions, consumers look to be steeling themselves or a would-be recession with the biggest dip in confidence since 2002. Surveyed 18-25 year olds where investigated with regards to electronic gadgets and 19% of respondents indicated they would purchase more in the coming 90 days in comparison to 33% who would spend less, a huge blow for the retail and electronics sectors.
Among the 4,427 consumers surveyed in February the hardest hit products were LCD TV’s (down 4pts), digital cameras (down 4 pts) and cell phones (down 6pts).
Rocky times ahead for electronics manufacturers and distributors?



