There was much excitement at earlier suggestions of the Apple patent that would allow iPhone users to order coffee at Starbucks without queuing, but will a new patent add to this already sexy proposition?

The new application widens the scope of the previous patent allowing access to local content, ticketing, events and even reviews of local merchants the greater concept allowing users to act on their location-bvased needs directly from their mobile device.

While not alone in this quest, Apple have thrown their hat in the ring of what promises to be a very lucrative location-based advertiser market.