Google’s Android operating system is continuing to make waves and the inevitable comparisons to the mobile market’s other mobile juggernaut, the Apple iPhone 3G, are coming up in spades.

Now, although in many ways the first Android handset, the HTC G1, hardware wise doesn’t hold much of a candle to the iPhone, people’s interest in the model don’t have a lot to do with whether you can zoom into your pictures with a thumb and fore finger (although that is still pretty damn cool). People are drooling over the G1 because of the software development potential. Google is playing their hand like a smart company should and opening Android to developers around the world. Smart developers. Developers who aren’t going to be restrained by Apple’s fancy legal team and who will be able to explore new possibilities of what you can do on a handset. This is going to mean customizability. You will design your phone to your needs without any kind of restraint and the creativity of the geek world at large will be at your access.

But we do have to remain in reality. Let’s look at some of the things that the iPhone 3G is offering us that the HTC G1 is not. Probably the biggest feature is memory. The HTC G1 is not carrying much in regards to internal memory and the iPhone has demonstrated that people are willing to use their phones as complete media players. And to do this you need a good chunk of gigabyte. Also because of this migration of consumers using their phones as a complete multimedia system the G1 will have to do some catch up in terms of getting a video player available for the OS. Fortunately, because of Android’s way of working it is almost certain that there are some developers out there working on a friendly media player to rival the iTune dominance.

On the other hand if we consider the G1’s keyboard (some might feel it’s bulky), the integrated compass and it’s multi tasking abilities, it has a lot going for it over the iPhone. In some ways this comparison is all moot because the Android system is going to be the deal killer for a lot of people and once this OS starts to make its way into other hand sets it’s going to be a tough fight for the iPhone. Everyone is already comparing every new smartphone to the iPhone and when the Android train gets running at full speed it isn’t going to be a fair fight.

So where will your loyalties lie? Google integration or Apple branding?