I and many others would like to give you an advise of how NOT to market your new device the “iphone killer” .

1) Do not announce your phone based on a competitor’s device : iPhone killer.

This announcement clearly stating that you have NO creativity and you’re simply copying Apple’s steps. We have seen several ipods and iphones killer and none have reached a competitor’s level.

2) Do not announce the model as “killer”.

Once you have announced the model as a “killer” you have instantly raised expectations. The Iphone’s fans are many; a “killer” must be stronger than its victim . Your model’s strengthens should therefore outweigh that of the iphone by a large margin. Now that’s a tough goal to reach.

3) Show us something

Once you advertise a product, show us some pictures or videos. I have only seen concepts from Nokia, Nanotech and others.

4) Your harshest judges are the average Joes and Janes

Most new products whose launch campaign revolves around the iphone or ipod “killer” fail to kill apple’s fan club. This is due to their emphasis on technical aspects, such as its memory capacity, the speed of its chip and so on. That may attract tech heads, but the main target are your average Joe and Janes. What most people are concerned with and what makes most peoples jaw drop, and consequently run to the apple store, is the stylish model, the ease of using the devises and its compact look. Further, most companies get so carried away with their attempt to kill apple’s sales that they end up with so many functions, making their device bulky and super heavy. To the average Joes and Janes, a phone is an accessory.